Bet-el Fruit Brands

OUR TEAM

CEO:

CAREL NIEUWOUDT

Farmed for 12 years before joining the fruit export industry. Where he gained experience for three years and founded Bet-El Fruits in 2009. After nearly 9 years in the export industry, Carel is excited about the future and all the new devolopments already on the drawing board and currently in the process of implementation.

QUALITY CONTROL:

MARTIN DE KOCK

Martin grew up and lives on a farm in the cape winelands, where he came into contact with farming from a young age. He started working for Bet-El in October 2016. He has a technical background of 3 years, working with both, import and export fruit.

MARKETING ASSISTANT:

NATASJA GRESSE

Natasja joined Bet-El Fruits in December 2011 and has been in logistics for the last 6 years. She recently joined the Marketing team as from February 2018. She is self motivated and a big team player and always willing to assist the team.

MARKETER EASTERN CAPE:

OCKIE LE ROUX

Ockie is involved in the fruit industry since 2001. 5 years experience In USA importing South African grapes and citrus. Back in South Africa he focus on marketing, quality and technical advise. He joined Bet-el Fruits in 2017 and are motivated to take the marketing to the next level.

GENERAL OFFICE MANAGER:

LEON VILJOEN

Joined Bet-El Fruits when the Company was founded. He has 15 years’ experience in the Agricultural (Fruit and Wine) Industry of which

12 years is in the Fruit Export.

Cobus join the team in November 2017. He completed his articles and B Compt at Loubser Du Plessis Auditors in 2000. Since then he have gain financial management experience in the hospitality, property, wine and manufacturing industry.

FINANCIAL MANAGER:

COBUS HAASBROEK

LOGISTIC CO-ORDINATOR:

ADEL NIEUWOUDT

She is an enthusiastic, structured and self-motivated team player who is always ready to assist with meeting departmental & organizational goals and objectives. With the same passion, Adel strives to achieve and provide exceptional customer service and excellence.

TECHNICAL AND QUALITY:

HEIN NIEUWOUDT

Hein is involved in the fruit industry since 2002. 12 years with PPECB on Citrus, Grapes and Stone Fruit. Moved to Mack/MMG Citrus in 2014 being a Source Technologist on fruit that is been imported to the UK.

Sariza joined the team in January 2016 as financial assistant. She has 10 years of experience with the last six years in the grain industry.

She is very excited about the new challenge to be working in the fruit industry.

FINANCIAL ASSISTANT:

SARIZA SWART

MARKETING EXECUTIVE:

FRANCOIS MYBURGH

Francois finished studies in 2006 at Univercity of Stellenbosch. He has 14 years of fruit export experience and has joined the Bet-el Fruits team in September 2019.